Archive: ‘Browser’ Category

Browsing for a new way to surf the web

No comments March 9th, 2010

From ieteam's flickr stream under Attribution-Noncommercial-Share Alike 2.0 Generic license, open the code Microsoft, or else...

March 2010 will prove to be a critical month in ending Microsoft’s chances of having majority browser market share. All of the sudden, people world wide will be asking themselves, “What will we use?”

I believe that every person should be free to choose a browser. How did I choose not to use Internet Explorer?

On my first internet computer, I used Mosaic as a web browser in 1993. In the 1990s I also tried AOL’s browser but Netscape Communicator was my favourite. By the end of the decade, I was using Mozilla on Linux causally. Through the mid-2000’s Windows 9x would be my primary desktop where I used Netscape/Mozilla/Firefox until my husband gave me an Apple.

Admittedly, I have not used Opera and Safari since 2003. I was using MacOSX on the desktop at the time and there was no definitive browser king for that platform at the time. I tried Internet Explorer and Firefox for the Mac too. As I recall, I ditched Opera because its no-cost product was Adware. Commercials would display in a panel taking up valuable screen real-estate and bandwidth. On that system, Safari was my favourite browser for a few months because it was the only one with tab support. Soon after, Firefox released tab support and I was back home with the Netscape/Mozilla based browsers. There were no features with Internet Explorer worth holding my attention. For the most part since 2005, I have faithfully using Firefox.

I do want to tip my hat to two other browsers: Safari and Opera.

Apple products, Safari is no exception, have aesthetics in mind. I’m sure some people appreciate its integration with Itunes. Due to it’s lack of Linux version, however, I have not even tried the Apple browser since 2005 when my MacOSX system died. Even so, I understand why people enjoy Safari. While the entire Safari browser is not open source, the core components known as Webkit are open source. have been re-implemented as Konquerer and Epiphany by KDE and GNOME. Quite honestly, I wonder if these browsers are mistaken for Safari in market share counters. Either way, Apple benefits from the code they do write and the code they did not directly sponsor to make the Safari product.

Are you paying attention Microsoft? Since you do not sell Internet Explorer as a product, why do you hold onto the code? Learn from your competitor Apple. This is how you can leverage open source to maintain relevance now that your browser is no longer holding the majority of market share.

Microsoft does not have a monopoly in the proprietary browser space. Opera, the browser that I have not as much as blinked at since 2003 is alive and well. Apparently, they are the fastest mobile web browser – a market where Microsoft suffers. Business at Opera is good since they have figured out how to monetize. Also paying the bills for Opera is Nintendo who have partnered web browsing product for Wii and DSi called the Internet Channel. While Microsoft makes console browsing difficult, Nintendo keeps their customers happy  Too bad for Microsoft who can not get past the vaporware stage when it comes to launching their own portable game system, let alone porting IE for it.

While Microsoft is teasing us with the idea that they MIGHT think about working with open web standards when they release IE9, Opera has been pushing for open standards for quite some time now. Recently, the Opera folks have gstreamer and promoting .ogg which is a huge win for anyone who believes in free content.

Seriously, Microsoft, people do not prefer your browser. This has been true for years. Web developers don’t want to support IE6 as of last March. They’ve banded together to bring down IE6 and now Microsoft has to listen. With end-of-life as of June 2010, Microsoft can no longer count IE6 as part of this market share. Even with NetApplications which continues to claim majority market share for IE, take out the IE6/5 and Microsoft only has 36.09% browser market share. Users will not upgrade from IE6 to another Microsoft product. Your market share tanks at the rate of 3% a quarter. Now that Europe is given a choice, Microsoft does not have a prayer of holding onto significant browser market share. Its all over this March for Microsoft web browsers, Google said so.

Whatever Microsoft ends up doing about the browser, all I can say is, “it is your funeral.”

Come June 30, 2011, Microsoft will lack Office Suite and Operating System market share.

February Market Share Report

No comments March 4th, 2010

Thanks for hanging in there folks for the What Will We Use Browser and Operating Systems reports. In February, we had 1,691 unique readers. This is amazing considering that I have not had time to post much.

Nonetheless, Microsoft continues to creatively self-destruct. While Microsoft fails to sell Windows 7 to XP users, Apple’s market share picks up. How can Steve Ballmer justify his raise? I’m sorry but patent extortion of I-O Data’s Linux devices and Amazon’s Kindle are not work product. Meanwhile, Google’s Linux-based products grow market share exponentially. Google has not been sued because Google would not be the type to pay out of court. Is Microsoft turning into a litigation company? How did that strategy work out for the bankrupt SCO? As I already pointed out, being in court all of the time distracts Microsoft from making real technology that people actually want to use. If Microsoft could sell software on the open market profitably, why are they on the patent lawsuit FUD warpath?

Since Microsoft lost their own patent battle to the tune of $290 million to I4i over Word 2007, maybe they find it safer to sue other companies than make browsers, office suites, and operating systems. Go ahead Microsoft and mock Firefox’s success, you only look like jealous crybabies babies.

The writing is on the wall, Microsoft has lost in the long term. Gartner’s 2008 prediction of open source having majority market share in 2012 is really growing roots. Come June 30, 2011, Microsoft’s fate will be clear, until then, I will bring your my market share reports and other commentary.

This month I decided to compare my percentages to W3Counter, a no-cost analytic service that shares their global market share figures on a monthly basis.

We are worlds apart on the browser market share, but as far as the operating systems go, there are areas where we agree save Windows XP and Linux…

Operating System on WWWUSE on W3Counter
Windows XP 28.00% 53.60%
Linux 20.00% 1.55%
Windows 7 18.00% 10.66%
Windows Vista 16.00% 20.07%
Mac OS X 13.00% 8.12%
Unknown 3.00% under 1%
Windows 2003 1.00% 1.01%
iPhone OSX 0.60% 0.75%
Android 0.20% 0.10%
Windows 2000 0.10% 0.43%
All Microsoft 63.10% 85.77%
All no Microsoft 36.80% 14.23%

And now for the browsers…

Browser on WWWUSE on W3Counter
Firefox 3.5 59.00% 19.95%
Firefox 3.0 11.00% 4.42%
Internet Explorer 8.0 6.00% 24.45%
Firefox 3.6 4.00% below 1%
Chrome 4.0 3.00% 6.12%
Mozilla 1.9 3.00% below 1%
Safari 4.0 3.00% 5.21%
Internet Explorer 7.0 2.00% 14.40%
Internet Explorer 6.0 2.00% 9.79%
Identification Blocked 2.00% below 1%
Microsoft 10.00% 48.64%
No Microsoft 85.00% 51.36%
Non-Proprietary 80.00% 30.49%

What do you think world? What will March of 2010 hold in store for us on our journey to understand what will we use come June 30, 2011?

Predictions from Pennsylvania Come True

3 comments February 3rd, 2010

Yesterday was Groundhog Day. It is a fun American tradition where a large rodent from Punxsutawney, Pennsylvania “whispers” in his caretakers ear to declare early spring or six more weeks of winter on each year of February 2. Everybody knows that winter has to end. Most want winter to end soon, save those who enjoy snow-related sports. We all logically know that a groundhog has no control over the weather, yet these predictions are followed by millions of Americans with hope for sunny days ahead.

Today, I, a life-long Pennsylvania resident I declare early victory with 1/3 of the bet behind this blog: Microsoft will no longer have majority market share on June 30, 2011.

Ladies and Gentlemen, Microsoft no longer has a majority browser market share.

W3Counter watched the traffic of the 32,245 customer websites for the 31 days of January 2010 and reported 49.7% Internet Explorer use. I knew this day was afoot and I predicted IE’s demise at the end February 2010 two months ago. Thanks to all of you who signed up for a free w3counter account, we all get the best global market share reports.

Dan Grossman of W3Counter, also of Pennsylvania, put together these beautiful graphs that show the trends specific to Microsoft Internet Explorer’s demise. Observe the users of the legacy product, Internet Explorer 6 declining over time and look how other Microsoft products fail to directly answer the version 6 loss.

As far as browsers go, the “what will we use” question has been answered: Open source browsers such as Firefox and Chrome seem to be taking Microsoft’s market share. GandhiCon 4 here we come.

Sure, I am a crazy Linux using, free software loving, groundhog watching, winter loathing, anti-Microsoft FUD spreading, Pennsylvanian who correctly predicted browser market share.

One neighborhood changing the world part two

1 comment January 30th, 2010

I have never met Mr. Starks, better known as Helios. Nor visited his educational charity, the HeliOS Project in Austin Texas. Yet, I was glad to be able to help. My job as a Linux system administrator, a debt-free life style, and great friends that I would have never met had I stayed loyal to Microsoft products have given me a life that is better that I deserve. Helios is an easy choice to invest in because he gives +1000% of himself to make free software available. When Helios gives away a computer because he believes it is a human right for a child to have such essential educational tool, more open source contributors are born. The census of non-Microsoft users will exponentially grow at a pace that tips the scale. On June 30, 2011 the change will be apparent.

Had Helios retired this summer, no one would blame him since he had already given back plenty.  Yet he steps it up a notch by giving back to his mentor., on his blog he writes…

I told them about how a global community came together and helped me heal from an illness that could have easily killed me.  I told them about a global effort to bring computing freedom to people who before now, had no idea they had a choice.

Open source is not just a methodology for releasing software for people like Helios and I. It is a way of life that we pay for by giving back in abundance with the resources we have to our avail. So, when Helios posted that the founder of the website that him understand Linux was dying, I was happy to help again. This way the website: brunolinux.com and the “Bruno Knaapen Technology Learning Center” will leave a legacy.

With open source, we all own the product of all of the contributions since the founding of UNIX in 1969. With Microsoft, one corporation owns the products such as Windows 7, Internet Explorer, or Office 2007. Quality software, when the code is freely available, lasts generations. Inferior software, when the code is proprietary, dies when the company who owns it no longer thinks it is profitable.

Many Microsoft products have died because they were no longer profitable to Microsoft. Here are some examples…

Microsoft Money was a household financial package. It has been replaced by online services such as mint.com, personal banking accounts with web access, Intuit products, Moneydance, and gnucash. All but Microsoft Money had options for MacOS and Linux users. Everyone is balancing their checkbooks without Microsoft. The world goes on.

Microsoft Encarta in its hay-day was the ultimate in hyper-linked encyclopedias. I even owned editions from the mid-nineties on CD. The release yearly paradigm is no longer useful in the information age. Going online, however, did not save Encarta, due to the popular community-contributed no-cost Wikipedia. One company could not hire enough writers and editors to compete with the Wikipedia’s massive almost 15 million article collection contributed by unpaid volunteers. The world is better served with over 200 languages without help from Microsoft.

Microsoft Works was Microsoft’s first office suite product combining a word processor, spreadsheet, and database. While Microsoft Office components such as Powerpoint can be purchased outside the suite bundle, Works was an all-or-nothing deal. While it came at a small enough price that computer manufactures could ship Works with a new computer, it could not compete with other office suites. While Works suffered from lacking a MacOSX version, Microsoft Office supports the modern Apple operating system. By favoring the more expensive product, Office, Microsoft customers will be looking elsewhere. In fact, Microsoft admits that OpenOffice.org is more powerful than Works.

As Microsoft product offerings decrease, the neighborhood of open source users increases. Each citizen of open source is doing their part when they they share with their friends, coworkers, and family the tools that have enriched their lives. Every contribution, no matter how small is an investment in a better world.

We will win. I promise.

Come June 30, 2011, the world will understand they do not need Microsoft.

Forecasts for 2010, 2011, and beyond

6 comments January 4th, 2010

This website and associated services has cost me over $350 for the full 2 years of service. I admit that it is a little silly

Some cold days ahead for Microsoft, thanks to radix999 on flickr

over a $20 bet. When some people make predictions, they say something without ever expecting any accountability. By being as public as possible, I have the opportunity to document the process. I celebrate both the journey and the eventual victory. Some people fly to Las Vegas for March Madness to place a wager on their favorite teams where the wager itself costs more than the trip. No matter how this goes, Nick and I are having a blast along the way.

Discussing the fate of Microsoft been so much fun, one commenter we only know as darryl wants in on the action. My hesitation is not about the money I will not bet you, darryl, 1000 United States dollars because I do not know you. Moreover, your IP address suggests you are from Australia so I don’t know how we could set up such an arrangement. By the way, you never answered my question regarding if you are a Microsoft employee.

In any case, this is my counter offer. I buy 33 shares of Red Hat. You buy 66 shares of Microsoft. Since both companies stock prices are about $30/share, we will accomplish the same idea as your proposal without ever having to meet.

For the record, I never said that Microsoft is evil. It is actually a little said says I, a Microsoft user since 1992 and a Linux user since 1999. Microsoft used to make products which made customers happy. That all changed with Vista. Without Bill Gates, Microsoft has been sinking in turbulent seas. So what is Microsoft doing about it? They’re hiring a “Competitive Marketing Manager.” and strangely, I meet the qualifications. Should I apply?

Nah… I will just stick to my wacky prediction:

Come June 30, 2011, Microsoft will no longer have majority market share.


Since I am footing the hosting bill of whatwillweuse.com, I invite you, the reader, to make your own technology prediction for 2010-2011 on my hosting dime by leaving a comment in this post. I promise to continue to host this post until at least January 4, 2012 to see what happens just for fun.

Here are some examples to get you started…

What will happen with the mobile market?

Will MySQL fork?

What will the clouds look like a year from now?

Will Steve Ballmer be fired?

How far will Apple’s market share grow?

I predicted last month that W3Counter would deliver a less-than-50% IE use on the February 2010 report thus winning 1/3 of the bet.

As I close this post, I wish to toast Microsoft itself, as your Windows have seen better days but bravo for shipping Windows 7 before calendar 2010….

Seeking the general population

3 comments December 5th, 2009

In many ways, I am the exception, not the rule.

I am an American which puts me in 4.53% of the world’s population.

I am over 25 years old with a Bachelor’s degree which puts me with 27.4% of my nation’s most educated adults.

I prefer Linux, which some say put me at 1% of the computer user population. My assertion is the 1% is bogus, but that’s not what this post is about.

This post is about how I seek to reach out to the general public. I struggle with this because I am the exception not the rule. Many of my friends involved with Linux and free and open source software have pointed this out to me. This needs to change. Geek girl meet world. Here I come.

Yesterday was an exceptional day for this blog as 508 new visitors showed up, mostly due to clicking on a link back to this blog I left on the Bing blog. Still, Internet Explorer could not muster up even 5% of my website readers.

If my post to the bing blog makes me an Internet troll, I will own that. It is my intention to encourage people to at least image a world with significantly less Microsoft. Let’s just pretend, for one moment, that all Internet Explorer installations were to vanish. What would we use? How many people would panic and believe that the Internet itself had died? Five percent? Maybe Sixty percent? highly unlikely.

Just to be clear, I am not suggesting that all Internet Explorer users would panic. Also, I assert that many Internet Explorer users may toggle to Firefox based on their mood. All I am saying is that Internet Explorer is not the be-all-end-all of the Internet in the hearts and mind of the majority of the general population.

In order to prove that the world can live with significantly less Microsoft, I need to reach out to the general public. This is why I signed up for Twitter. Do not worry if you are a fan of free software as I will continue to explain why non-proprietary software is better. Hopefully the choir is still with me and will sing with me.

Ultimately, I want people to question their software choices and understand they have a choice. How do I do that with out being elitist or a troll?

Why do I care if Bing goes down?

2 comments December 4th, 2009

The short answer is that it is the default search engine of Internet Explorer. This outage made people realize, at least for 40 minutes, that there are tools out there other than Microsoft.

The claim that Microsoft has majority market share within the browser market is a myth that I have been silently collecting data to debunk. In this post I will reveal some of the reasons I see this as true and discuss the Bing/Internet Explorer market share connection. When you ask people what is the best browser, people seem to vote for Firefox hands-down. Yet, month after month, browser market share reports come out and the results are all over the charts but always in favour of Internet Explorer. The Counter reports just shy of 70%. W3counter reports just a little north of 51%. Meanwhile, “Market Share” by Net Applications reports 63.63% for November yet it has been shedding 1% for many months now. The Counter, W3Counter, and Market Share by Net Applications are analytics services that tell website owners who is visiting their site.

Quick tanget and un-paid endourcement…

Only W3Counter offers this service cost-free as only as you have only one site to watch that get less than 5,000 page views a day. Since W3counter is so accessible to anybody with a website, I declared W3Counter the official market share report of this blog. I was so impressed that I opted to pay for their pro $39.95 per 6 month account even though I already pre-paid for two years of Google Analytics. I prefer the way that W3Counter parses the data for me and how it integrates well with Wordpress, the open source blogging software that runs whatwillweuse.com. If you are using anything else other than W3Counter, please give them a try.


OK, back to Internet Explorer and Bing.

A common market share assertion I hear when it comes to operating system and web browser market share is “Microsoft’s market share is high because that is what came with the computer and people do not switch due to interia.”

People just use what is there. To a certain extent, I will have to agree with that point. But if most people just used what Microsoft put in front of them, I would expect far more than 8% search market share out of Bing, the default search on Internet Explorer. Yahoo! Fiance reports that Bing’s market share is shrinking. Why would people choose to not use a product that they did not have to pay for and is delivered to them from the very first time they turn on their computer?

Change is risky and fearsome, especially those new to computer. Despite the fact that Internet Explorer 6 is an eight years old browser, 12.57% of the web browsing population still uses it. That is why Internet Explorer 6 has one thing going for it though, those with Windows XP have had it installed by default. A Vista system that keeps up with patches runs Internet Explorer 8 and this is why it has a respectable market share at 21.21%. Meanwhile there are 17.36 running Internet Explorer 7. I do not know how Microsoft can deliver a competitve free as in cost product while maintaining all of these versions. Even though Microsoft is working on releasing Internet Explorer 9, they are obligated to continue to support Internet Explorer 6,  a product. Together these numbers add up to 51.14% although only 8 percent, and shrinking, are using IE browser’s default search engine.

I assert three things given the interita theory…

Go Chrome

Go Chrome

1. Microsoft Internet Explorer users are primarily using Google and Yahoo! instead. When they visit http://www.google.com they are greeted with an invitation to download Chrome. At least 2% will take Google up on the offer and push Internet Explorer below 50% in less than three months.

2. Perhaps 8% bing usage is a reflection of how many people prefer Microsoft’s products, given the choice. Maybe these Internet Explorer users are small businesses who lack full time IT staff who have permission to install software like web browsers. They may use Internet Explorer in the office because they have to but at home they use Firefox because they want to. Web analytics services that release market share reports will give more merit to the 8 hours of the day that people have opportuntiy to use the browser at their desk instead of the 3 hours of the day they might be able to use their browser at home. This would also explain why people overwhelmingly vote for Firefox when asked about their browser of choice yet market share reports continute to favour Internet Explorer.

3. Those 8% loyal Microsoft customers saw Microsoft not deliver a service that they are pouring millions of dollars in American TV ads to support. They were left asking themselves the question, “what will we use?” and the answer, according to Internet Explorer and Bing, was Yahoo!

Come February 28, 2010, Microsoft will no longer have browser market share.

a brother for my mother – a sister to my neighbor

3 comments November 28th, 2009

Like I promised, I did not go out to the stores on Friday November 27 but today I felt the urge to hit the market. There are not too many choices in town for electronics since Circuit City and CompUSA closed their brick-and-mortar stores. Today I visited Office Max, a office supply chain that sells computers and accessories too. My mother badly needs an all in one printer because her fax machine, her scanner, and her printer take up most of her desk space. I also must add that her Lexmark printer lacks Linux drivers. It’s too bad because anything that can do basic postscript works with CUPS now-a-days. CUPS is the printer driver mechanism in MacOSX, Linux, and any other modern UNIX based system – basically anything but Microsoft Windows. While comparing two printers out for sale, I overhead a conversation between the store manager and a customer who was a father with a ~10 year old son.

the conversation went something like this…

customer: I upgraded from Vista Ultimate to Windows 7 Ultimate. When I did, Microsoft Mail program disappeared. I called Microsoft who told me to do this and that to bring it back but it still is not there. Do you have any suggestions for me?

manager: That’s Microsoft for you.

customer: Is there a separate Microsoft product I can buy to bring back Microsoft Mail?

manger: No. Sorry. I don’t carry anything like that. Sorry I can not help.

ble: Mind if I make a suggestion?

(exit stage left store manager)

customer: Sure.

ble: I am writing down a website were you can get a free mail program called “Thunderbird.”

customer: Yes! I have heard of that. I use Firefox too. I do not know why I never thought to use Thunderbird for my mail.

ble: Who is your internet service provider?

customer: $telco

ble: Then $telco should be able to help you setup Thunderbird to check your mail. While I am writing things down, I am going to suggest go to openoffice.org too. It is a free office suite.

customer: Good because I do not like using Microsoft Office. It is too complicated.

ble: Open Office is not complicated and it is free too. Free software is great!

customer: Yes. Thank you very much! And Merry Christmas to you!

ble: Merry Christmas to you too sir.

The ten year old child got to watch his father not buy more Microsoft software which may mean a better Christmas for him. The father looked so thankful that there was a non-Microsoft answer to his Microsoft woes that did not involve opening his wallet any farther. I ended up buying this brother printer for my mother for Christmas on sale for $65. With the help of the Droid, I was able to that Brother supports Linux.

The begining of the end

3 comments November 24th, 2009

A "Demotivational Poster" for Microsoft: "Regrets Those were the droids you were looking for"

So what do you have to say for yourself Microsoft?

As Chairman, Bill Gates stayed pretty silent on the Android issue at the November 19, 2009 stockholders meeting. Steve Ballmer, the current CEO of Microsoft, decided to discuss the issue instead.

“We have greater market share to Google Android. Our objective is to have a leading position among these competitors,” Mr. Ballmer said.

Well, when we have the 4th quarter numbers for SmartPhone market-share, I believe that the Linux-based phone share will be above Microsoft. I do not even think that Nick would bet me another $20. Oh, by the way, Nick has an Android phone. He has been using it since June 2009.

Mr. Ballmer also boldly made another ten year prediction on November 19, 2009.

“When we meet back here in 10 more years, we will look back and say, ‘Wow, wasn’t technology really primitive in 2009? Computers didn’t recognize our speech, they didn’t recognize our gestures .. we didn’t have instantaneous access to the world’s information, we still used pen and paper.’ … Microsoft is investing to be at the forefront of these changes.”

Sorry, Microsoft, you blew it. The Droid already does all that thanks to Google. These were the droids we were looking for.

You had all of the resources to make it happen in 1999:

How did you let a couple of kids from Stanford who just announced their little search company start-up in the summer of June 1999 beat you to your own Congressional promise?

You a great excuse: you were in court the entire time.

First you had to convince the Unitied States Department of Justice that you were not being monopolistic when it comes to the desktop operating system and web browser. You sited Apple, Linux, and Netscape as competitors in this space. You lost but later you settled with the United States while litigating Netscape to death. Your 750 million settlement with AOL/Netscape bought you browser market share. Even though you supposedly out of court by 2003, you were funding SCO in hopes of killing Linux. Now that SCO is bankrupt, you are busy defending your office suite in court with the Word patent suit and Novell is still suing you over Word Perfect. Do you still find it profitable to sue smaller companies that use Linux in their talking-devices based on the Linux kernel like the TomTom?

You have failed in court.

You fail to profit.

You fail to buy your competitor, Yahoo!

Your corporate ally, Best Buy, is tanking too.

The ultimate problem for you, Microsoft, is that you can not buy and/or sue open source out of business. Sourceforge does not even scratch the surface at 32 million visitors monthly.That’s right are are millions of us who passionately support non-proprietary software that we use. Is that why you have sponsored the open source census? Face it: you can not innovate faster than open source either. With 2 million of user/developer accounts on Sourceforge alone, your 93,000 person company seems really small. PCWorld asks: Has Microsoft Lost the War against Open Soruce? The answer is yes. Some say you died in 2005.

No matter how you look at it, the facts remain. You lost…

Think your cloud computing product, “Azure”, can help you? Your lack of attention to high performance computing has sunk your top500.org market share down to an embarrasing 1%. Why should the world trust your ability to perform under a cycle renting paradigm?

It is all over. You failed your users, your government, and your former CEO’s vision. Your market share is tanking and will be less than half by June 30, 2011. Nick will pay me $20. This personal wager made at the South East LinuxFest in June 2009 has enough interest to attract over 12,000 readers in just a few months. A world with significantly less Microsoft is afoot and this website gives people a forum to talk about it.

This is the beginning of the end for you Microsoft.

“On June 30, 2011, Microsoft will lack majority market share,” says Beth Lynn Eicher.

Yahoo! Microsoft and Y!ou

1 comment November 18th, 2009

A little over 3 months ago, I blogged about how Yahoo! and how the continue to compete and do well where Microsoft falters. When other bloggers speculated that Microsoft was going to acquire Yahoo!, I assured you all that Microsoft was in no position to buy Yahoo! The next day, when the 10 year Microsoft-Yahoo! deal came down. I did not call doom to Yahoo! Instead I said, “In this deal, Microsoft will do the expensive work of maintaining a search engine and Yahoo will monetise.” on my July 30, 2009 post.

Yodel Anecdotal of Flickr

Yodel Anecdotal of Flickr

I recently heard new facts from Yahoo insiders about what the Microsoft
deal is really about.

  • The deal only pertains to searches executed on http://www.yahoo.com Other Yahoo! web properties such as shine, games, mail, video, finance, or flickr are unaffected.
  • Yahoo! will still execute the search.
  • When Yahoo! searches, it will pass the query to Bing who will return a targeted ad on http://www.yahoo.com
  • Yahoo! takes Microsoft’s money for 10 years.
  • With the making money off of search problem out of the way, Yahoo! can focus on monetising it’s other web properties.
  • Yahoo! will get back to the business of integrating on-line communities and selling advertising.

Microsoft desperately asked Yahoo! to let Microsoft be a contractually committed Yahoo!’s loyal customer for 10 years.  I don’t blame Yahoo! for accepting this deal. Instead, I applaud them for taking Microsoft’s money while the checks still clear. Also, I predict that Yahoo!’s search results will be better quality since they will not worry about keeping the advertisers happy. It sounds like a sweet deal for Yahoo!

What does that mean for Yahoo! users? Yahoo! will succeed because they listen: Yahoo! will focus customizing your internet experience at http://you.yahoo.com

Microsoft will continue to mock their own users and deny their own failures with expensive marketing campaigns like “Windows 7, that’s my idea”

Yahoo! listens to bloggers too. CEO Carol Bartz just said so. Ms Bartz believes consumers look to blogs when making up their minds about a product.

Could this blog be making a difference?  We have been writing about the downfall of Microsoft only five months and we now have 12,000 readers, more than half of which do not use Microsoft products for their operating system or web browser. This is evidence of a real market trend that internet giant and software-as-a-service pioneer Yahoo! needs to watch.

Guess what folks, Yahoo! has asked me if I would like to come work for them. They happen to be looking sysadmins who can handle working with open source technologies in large scale deployments. While I feel flattered by the invitation to apply, but I am quite happy where I am.

Yahoo! happens to have 23 positions currently for top-notch system engineers who can work with monumental scale. They particularly need perl/python systems programmers who can engineer solutions for the unique level of complexity the user communities demands. If you would like to help Carol Bartz build awesome technology and communities that will keep Yahoo! a fierce Microsoft competitor, I urge you to apply for a Yahoo! job as a Senior Production Engineer, Service Engineer, Grid/Haddoop Engineer, and Cloud Service Storage Engineer. Serious and intelligent individuals can contact Mr. Long Phung, a Yahoo! technical recruiter. His user name on the yahoo-inc dot com domain is his first initial and last name without any punctuation. Additional openings are available at http://careers.yahoo.com.

This is an unpaid endorsement opinion of Beth Lynn Eicher.

Just to clarify, if execute a search on any other Yahoo! website besides www.yahoo.com, it was not brought to you by Bing. Furthermore, if you see a Microsoft ad on any Yahoo! site, it is because Microsoft opened their pockets independent of the deal at hand. Go ahead Yahoo! and soak Microsoft dry on all fronts.